Chester on the Dresser

illustrated book, video, website, social, toy

CHALLENGE: Further Cheetos’ brand narrative of mischievous play while unlocking more growth potential during a season dominated by candy.

IDEA: Spoofing an iconic holiday character, we playfully created an 18-inch custom Chester on the Dresser toy that inspired tricks and mischief, accompanied by a professionally illustrated book full of 31 pranks to play throughout the month of October.