HOUSE OF FLAMIN’ HAUTE:
A cheetos runway & style bar

Experiential. Website. Social. fashion and style design. INFLUENCER.
partnerships. runway design. menu. innovation. strategy.

We put Cheetos on the runway—by turning its biggest liability into a fashion statement.

Challenge: Cheetos is iconic—but culturally typecast. The same bold, messy energy people love also makes it feel out of place in style-driven spaces.

Insight: The signature “Cheetle” dust isn’t a flaw—it’s a badge of fandom. Fans already wear it. They just don’t call it fashion.

IDEA: We transformed that mess into a movement—launching Cheetos’ first-ever runway show and style bar during New York Fashion Week.

Fans could book custom “Cheetos-fied” looks—from Cheetah Tail Braids to Flamin’ Hot eyes—turning snack culture into self-expression.

Execution: The experience blurred the line between runway and real life—pairing professional stylists with influencer talent to bring the looks into culture beyond the event.

Every detail—from naming to design—treated Cheetos not as a product, but as an aesthetic.

Recognition
The One Show — Shortlist, Branded Entertainment / Live Events
Reggie Awards — Gold (Influencer Marketing, Experiential), Bronze (Creativity & Innovation)
Adweek — Experiential Activation Winner, Packaged Goods