For those who know milk
promised land dairy

Social. influencer. stunt. Digital Content.
brand strategy. creative rebrand.

CHALLENGE: Increase brand visibility on social in a category primarily driven by promotions and dominated by major brands: Nesquik, Nestle, TruMoo.

IDEA: "FOR THOSE WHO KNOW MILK"
No one knows milk better than a milkman, so we brought the classic milkmen back with a modern twist as Milk-fluencers. Our Milk-fluencers took to Promised Land's social channels to share their love for Promised Land Dairy while spoofing influencers. 

DETAILS: Our Milk-fluencers took to Promised Land's social channels to share their love for Promised Land Dairy while spoofing social media influencers. We concepted and executed 155 social posts (static and video) across Instagram, Facebook, and Pinterest. 

RESULTS: 
• In eight months, we increased the average engagement rate to 10.7% engagement rate (the industry average is 3-4%)
• Gained 1.4K followers (the brand's all-time high). 

social refresh

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Stunt and Influencer Campaign 

CHALLENGE: Get Promised Land Dairy into the hands of consumers during a global pandemic. 
IDEA: While people were stuck at home, we had an opportunity to do what milkmen do best: make special deliveries. 
DETAILS: Our milkmen headed to neighborhoods across Dallas, delivering Promised Land Dairy straight to doorsteps. We tapped into local social influencers to help spread the message. 
RESULTS: The posts reached up to 55% of people who don't follow the brand. Increased engagement rate (12%) by almost 3x on IG and FB from prior campaigns (5%) and up to five times the industry standard (2-4%)