Bon appe-cheetos:
A holiday cookbook

print. digital. website. social. Partnership.

We turned comfort food into content—by making Cheetos part of the holiday tradition.

CHALLENGE: How does Cheetos show up at the holiday table when celebrations—and traditions—are disrupted?

INSIGHT: During the holidays, people don’t just cook—they look for ways to make traditions feel new again.

IDEA: We turned comfort food into content—launching the first-ever Cheetos holiday cookbook.

DETAILS: From concept to shelf in four weeks, we created a fully realized cookbook built entirely around Cheetos as an ingredient.

The 64-page book featured 22 original recipes, with copy written in the voice of Chester Cheetah—paired with original photography and design that elevated the brand from snack to ingredient.

We extended the experience with a dedicated e-commerce site, turning the idea into a shoppable product.

IMPACT:
2.2B+ impressions and 100% positive sentiment
8.8% sales growth during the campaign window
Sold out in 12 hours, generating $95K+ for World Central Kitchen

RECOGNITION:
Reggie Awards — Silver (Content Marketing, Promotion Marketing), Bronze (Holiday / Seasonal)