Bon appe-cheetos:
A holiday cookbook

print. digital. website. social. Partnership.

CHALLENGE: Earn a seat at America's socially distanced holiday table.

IDEA: Save America from mealtime monotony with the first holiday Cheetos cookbook. You're welcome.

DETAILS: From the initial concept to print, we had four weeks to create a cookbook with every delicious recipe made with Cheetos as an ingredient. The 64-page book featured 22 original recipes with the copy "written" as the brand mascot, Chester Cheetah, as well as original photography and designs. Finally, we designed a website to sell the cookbooks.

RESULTS: 2.2B+ impressions, 100% positive sentiment, and 8.8% sales growth. The cookbooks sold out in only 12 hours and raised over $95K for World Central Kitchen!

AWARDS:
Reggie Awards
• SILVER - Content Marketing
• SILVER - Promotion Marketing
• BRONZE - Holiday Seasonal Marketing