welcome to the smart club
smartfood
DIGITAL. SOCIAL. video. animation. influencer.
We turned a better-for-you snack into a badge of unexpected intelligence.
CHALLENGE: How does Smartfood move from “better-for-you popcorn” to a brand people actively choose—without sacrificing indulgence?
INSIGHT: People want to make smarter choices—but they don’t want to feel like they’re giving something up.
IDEA: Choosing Smartfood inspires more unconventionally smart decisions, making you a member of The Smart Club.