TEACH ME HOW TO CURL

CHEETOS

CHALLENGE: How can Cheetos mischievously stay relevant during the biggest global sporting event without an official sponsorship?

IDEA: Enter USA Curling: an under-appreciated sport that took itself seriously but was a little quirky. A sport rooted in the idea of a curl, which we, as the experts in (cheese) curls, knew a little something about.

Our target, however, had little to no knowledge of the sport. So to get their attention and educate them about curling, we tapped into their passion points - music and social media - and developed an unexpected campaign that brought the two together.

AWARDS
Cannes
• SHORTLIST - Entertainment (Sports, Digital & Social)

Pro Awards
• PLATINUM PRO AWARD
• GOLD - Best use of Video
• GOLD - Best use of Content Marketing
• GOLD - Best Digital/Social

Reggie Awards
• GOLD - Content Marketing Campaigns
• GOLD - National Consumer Campaigns
• GOLD - Partnership Campaigns
• GOLD - Influencer Marketing
• GOLD - New Product Launch

CAMPAIGN SIZZLE VIDEO

MUSIC VIDEO

CHEETOS ON SOCIAL

CHEETOS IN THE MEDIA

THE CHEETOS + U.S. CURLING TEAM SPONSORSHIP

POS & Packaging